User Experience Design (also known as UX Design) is all about creating digital products that give users the best possible experience and fulfil their needs effectively.
UX Design helps to build great products by answering three key questions
Who are your users?
Finding out more about your target audience, their wants, needs and motivations for using your digital product.
What do your users need in your product?
Identifying the core functions and features that the product should include in order to make it valuable to users.
How would users engage with the product?
Designing the functionality in an accessible, aesthetically pleasing and easy-to-use way to maximise engagement from your users.
We answer these questions for your business through a variety of techniques and methods including:
- User interviews & focus groups
- Surveys
- User persona creation
- Use cases & user journeys
- Wireframing
- Prototyping
- Usability testing
- Accessibility testing
We work with you to select the most appropriate UX methods and apply them throughout our research and design process. This enables us to shape your product into one that your users find valuable, accessible and engaging as well as a product that meets your business needs.